Green Communication for More Package-Free Ecommerce Returns
نویسندگان
چکیده
The existing packed mail-based return mode in ecommerce has a considerable negative impact on the natural environment. In contrast, package-free accepts unpacked returns using points in-store and is more eco-friendly service. On basis of push–pull–mooring (PPM) framework, this study aims to identify key factors green communication that contribute consumers switching from mail services services. A scenario-based online survey was conducted. Structural equation modeling used test hypotheses. Push (consumer dissatisfaction) mooring factor (mail habit) only manifested weak effects intention. Regarding pull (service convenience value), contrast previous research, effect value intention found be much weaker than service convenience. Convenience communication. Our research adds PPM framework. It updates knowledge concerning role consumer dissatisfaction, perceived value, This also explains why habit fails predict
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1 School of Network Technology, Beijing University of Posts and Telecommunications, Beijing 100876, China School of Electronic Engineering, the RINCE Institute, Dublin City University, Research and Engineering Building, Glasnevin, Dublin 9, Ireland School of Telecommunications and Information Engineering, Nanjing University of Posts and Telecommunications, Nanjing 210000, China Future Universit...
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ژورنال
عنوان ژورنال: Journal of Theoretical and Applied Electronic Commerce Research
سال: 2022
ISSN: ['0718-1876']
DOI: https://doi.org/10.3390/jtaer17040073